ETT Website realignment
EDP realigned ETT's website to bring their growing focus on AI and automation to the front, with clearer services, dedicated sector pages and refreshed copy, as part of a fully managed digital partnership.
Client snapshot
Emerging Transformational Technology is a London-based tech company that helps businesses modernise how they work through AI, automation, and infrastructure. Their services cover everything from digital transformation and cybersecurity to automation tools and consultancy.
As the business grew, ETT brought in new expertise to strengthen their offer in key industries like retail and automotive. With that internal growth came a need to reposition how the business presented itself online. The work they were doing hadn't changed, but the focus had, and the website needed to reflect that.
What they needed
ETT wanted to keep doing what they were already doing well, but make the website speak more clearly to where they were heading. Their core services were still in place, but the business had evolved. AI and automation had become a central part of how they deliver impact for clients, and they wanted to bring that to the front of the conversation. At the same time, they wanted to highlight their growing work in automotive and retail, and make the overall site easier to navigate and understand.
This wasn't a rebrand or a full rebuild. It was a realignment, updating the website to better reflect the shape and pace of the business today.
What we did
We worked closely with ETT to refresh the structure, content, and flow of the site. The aim was to keep everything that mattered, while shifting the focus to reflect their updated direction. Here's what we delivered:
- A homepage layout that introduces ETT's focus on AI and automation from the start
- A clearer breakdown of services so that new and returning visitors can easily understand what's on offer
- Dedicated pages for retail and automotive, showing sector-specific knowledge and internal growth
- Updated copy across the site that's confident, helpful, and easier to digest
- Improved navigation to make key content easier to find and explore
- A refreshed timeline and team section to add personality and show the people behind the business
- Light integration of EDP's services in a way that supports the partnership without disrupting ETT's message
The new site keeps everything that worked before, but sharpens the focus and brings the most relevant parts of the business to the front. It gives ETT a more confident digital presence that matches the direction they're moving in.
What's next
ETT is a fully managed client of EDP. That means we continue to support everything from SEO and social media to direct marketing and digital strategy. We don't just look after the website, we manage the full digital presence. This partnership shows what it looks like when we're brought in to support long-term growth, not just one project.
Other projects
Building a digital foundation for the AMCH
EDP built an integrated digital foundation for AMCH, a community-led market space in Hastings, combining a custom website, SEO, on-site content production and social media management to support a fast-moving, evolving environment.
Launching a podcast-led content platform for The Agentic Exec
EDP built The Agentic Exec as a full media platform rather than a single podcast, handling positioning, professional filming, a multi-format content pipeline and a central website hub for a boardroom-level executive audience.
OccuMed web rebuild and SEO
EDP rebuilt OccuMed's website from the ground up on Webflow with SEO-friendly content and a flexible CMS, then trained the team to manage and grow it in-house.
Like what you see? Let's talk.
Let’s talk about making your business easier to find, understand and trust online. Tell us where you are now and we’ll help you find the right next step.